PRADA FW22 RUNWAY TEASER
In a series of short videos produced for Prada’s FW22 runway, we focused on elements of the set design, particularly the chairs, to build anticipation ahead of the show. The final video features Jeff Goldblum seated in one of the chairs, waiting for the event to begin. The minimalistic approach emphasizes a sense of quiet tension, while drawing attention to the interplay between the set and its subjects.
CREDITS
Creative & Art Direction: Zak Group
Director: Freja Sofie Kirk
Creative Producer: Marco Stoltze
Producer: Maximilian Mayrshofer
Gaffer: Joe McCrae
Production Ass: Gloria Berenice Moreno
Type: Displayy
Talent: Jeff Goldblum
INFO
Hero: 00:37
Cutdowns: 3x 00:15
Format: H.264 with sound
Production: Milan
LINKS
Prada
Freja Sofie Kirk